About Us
What We Do
Origin Digital provides advanced agronomy decision-support software and ground-breaking remote field performance insight for organisations that partner with farmers as customers or suppliers.
Our solutions are designed to foster stronger customer and supplier relationships while driving sustainable profitability for both agribusinesses and farmers through two key routes:
Farm & Field-Level Planning and Agronomy
Our advanced tools offer powerful recommendations and insights to enhance performance and profitability, promote better on-farm decision-making, and strengthen relationships between farmers and advisors, enabling them to work together more effectively towards a sustainable and prosperous future.
Portfolio-Scale Insights
Leveraging our industry-leading agronomic AI and predictive analytics models, we provide unparalleled insights into past, present, and future farm performance. This empowers agribusinesses to make informed, profitable decisions while strengthening their relationships with farmers.
These comprehensive capabilities make us an ideal partner for any organisation working with farmers.
Origin Digital at a Glance
Over 1.7 million hectares of customer accounts, including 25% of UK arable land.
Active in 9 countries across Europe, Africa, and the Americas, managing detailed agricultural data on nearly 9,000 farms.
Five product teams of world-class engineers, supported by agronomic and delivery expertise including collaboration with Origin's on-farm retail businesses to optimise products through expert advisor input.
What Sets Us Apart
World-Leading Innovation
We’ve been ag-tech innovators for more than a decade, with a pedigree in field-level planning and scouting. Our leading agronomic prediction models, developed using our extensive network of agronomy companies and ground-truth trial data around the world, offer over 90% accuracy and have been localised internationally across differing geographies and climates, while our innovative product design prioritises ease of use and seamless functionality, ensuring an exceptional user experience for agribusinesses and farmers alike.
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Partnership You Can Trust
Origin Digital has been developing digital tools & technologies for more than 10 years, with deep expertise in big data, precision farming, and linking land activity & performance to business goals. And as part of the Origin Enterprises Group, a 125-year-old business with over €2bn annual revenue, we’re a reliable partner for the long term.
Get in Touch
Sustainability Through User-Centric Technology
At Origin Digital, we believe that true sustainability is achieved by providing agribusinesses and farmers with cutting-edge technology that is easy to use and tailored to their specific needs. Our focus on sustainable crop nutrition, soil health, and farm productivity is driven by the development of scalable decision support tools and predictive analytics. By combining trusted data with remote sensing, we create technology that empowers informed decisions on sustainable land use at both farm and enterprise level.
Learn More
World-Leading Innovation
We’ve been ag-tech innovators for more than a decade, with a pedigree in field-level planning and scouting. Our leading agronomic prediction models, developed using our extensive network of agronomy companies and ground-truth trial data around the world, offer over 90% accuracy and have been localised internationally across differing geographies and climates, while our innovative product design prioritises ease of use and seamless functionality, ensuring an exceptional user experience for agribusinesses and farmers alike.
Learn More
Partnership You Can Trust
Origin Digital has been developing digital tools & technologies for more than 10 years, with deep expertise in big data, precision farming, and linking land activity & performance to business goals. And as part of the Origin Enterprises Group, a 125-year-old business with over €2bn annual revenue, we’re a reliable partner for the long term.
Get in Touch
Sustainability Through User-Centric Technology
At Origin Digital, we believe that true sustainability is achieved by providing agribusinesses and farmers with cutting-edge technology that is easy to use and tailored to their specific needs. Our focus on sustainable crop nutrition, soil health, and farm productivity is driven by the development of scalable decision support tools and predictive analytics. By combining trusted data with remote sensing, we create technology that empowers informed decisions on sustainable land use at both farm and enterprise level.
Learn More
Our Vision Purpose Values
Our Vision
To be the leading provider of cutting-edge agricultural technology that simplifies complex farming challenges, driving sustainable, profitable growth for farmers and the organisations they work with.
Our Purpose
To optimise the sustainable and profitable use of land through innovation and integrated solutions.
Our Values
People - We grow futures together by collaborating with each other and our customers.
Partnerships - We are dedicated to adding value to lifelong relationships.
Innovation - We shape the future through curiosity and determination to solve fast-changing challenges for our partners.
Integrity - We do the right thing, staying true to our values.
Community - We contribute to the success of the communities where we operate, combining our global capability and local expertise.
Powering Digital Agronomy Services for Origin Enterprises
We support sustainable and profitable farming in collaboration with our RHIZA digital agronomy business. As an integral part of the Origin Enterprises Group, we work in close partnership with Agrii, the market leader in UK Ag Retail, and Origin Fertilisers, the market leader in UK fertiliser manufacture and distribution, providing us with unique access, insight, and scale on thousands of farms.
